Is Big Data the “Holy Grail” in marketing?

This article summarizes the main findings of a research project conducted in collaboration with Aalborg University and it makes recommendations on how companies can use Big Data in marketing.

Last modified: 16.04.2017

The research project investigated the phenomenon of Big Data and how it is seen and understood by researchers and practitioners.

Read more: http://www.e-pages.dk/aalborguniversitet/519/html5/



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